Ed Rosheim

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Using Translation Apps as Tools, Not Crutches

Using Translation Apps as Tools, Not Crutches

Online English Teacher: “... And how did that make you feel? Lower Intermediate Online ESL Student: (the sound of typing in the background) “In this situation, I feel drab.” Student-constructed answers such as in the previous example are nothing...

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Why Off-the-Shelf Misses the Mark

Why Off-the-Shelf Misses the Mark

Every business is unique, and that uniqueness weaves its way into every part of the culture. Business communication – both internal and external – is no exception. That’s why we offer custom language programs and bilingual products. When we work...

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Improving Communication with LEP Employees

Improving Communication with LEP Employees

With foreign-born employees making up nearly 17% of the workforce – and up to nearly 25% in service industries – chances are good that you have some LEP (Limited English Proficiency) employees on your staff. Communication barriers exist, and it’s...

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Top 10 Employee Training Topics

Top 10 Employee Training Topics

Training isn’t a line item on a budget or a task to mark off your to-do list. It’s a necessity that keeps your doors open and you and your staff employed. You likely have many employee training topics that are unique to your business, such as how...

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Is It Time to Translate Your Website?

Is It Time to Translate Your Website?

Successful companies rarely make big strategic moves on a whim. They form committees, analyze data, and weigh the pros and cons of major decisions. That same process should be followed when you’re thinking about whether or not it’s time to...

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Avoiding Assumptions with Online Language Learning

Avoiding Assumptions with Online Language Learning

There are few things as vivid in my memory as the first five minutes of my first class as a university student. I was sitting in an auditorium with about 150 fellow classmates when the professor walked in like the opening act of a concert and...

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Translations Gone Wrong

Translations Gone Wrong

With advances in technology and social media, word of mouth has truly become “world of mouth.” Many companies centralize their global Facebook and Twitter efforts. This has huge advantages, but it’s also imperative to have involvement at the local...

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